Littlebird Privacy Policy


Last Updated: [March 01 2022]

This Privacy Policy explains how Littlebird Connected Care, Inc.  (“Littlebird,” “we,” or “us”) collects, uses, and discloses information about Parents, Guests, and Children (“Users” or “you”). This Privacy Policy applies when you use our connected devices (for example,Littlebird) (“Products), websites, mobile applications, or engage with us on social media (collectively, our “Services”).

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

“You” may be a:

A parent or legal guardian (“Parent”) who is providing information about a child under the age of 13 (individually, a “Child,” and collectively, “Children”)

A caregiver invited via a link to download our mobile application (“Guest”)


1. Collection of Information

2. Use of Information

3. Sharing of Information

4. Advertising and Analytics

5. Children’s Privacy

6. Transfer of Information to the United States and Other Countries

7. Your Choices

8. Contact Us


Information You Provide to Us

We collect information you provide directly to us. The information we collect depends on how you interact with our Services.  For example, you share information directly with us when you create an account, fill out a form, submit or post content through our Services, make a purchase, communicate with us via third-party platforms, participate in a contest or promotion, request customer support, or otherwise communicate with us. The types of personal information we may collect include:

Information you provide us as a Parent, which may include your name, email address, postal address, phone number, credit card and other payment information, and any other information you choose to provide.

Information you provide us as a Parent about your Child(ren), which may include name, month and year of birth, height (length), weight, hair color, eye color, allergies, preferences, routines, or other information that you may choose to provide to us.

Information you provide us as a Guest, which may include name, email address, postal address, phone number, and any other information you choose to provide.

Information We Collect Automatically When You Interact with Us

When you access or use our Services or otherwise transact business with us, we automatically collect certain information, including:

Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.

Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services. When you use our Products, we collect usage data associated with the device wearer, including sleep or movement.

Location Information: In accordance with your device permissions, we may collect information about the precise location of your device. You may stop the collection of precise location information at any time (see the Your Choices section below for details).

Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see Your Choices section below.

Information We Collect from Other Sources

We obtain information from third-party sources. For example, we may collect information about you from advertising networks, data analytics providers, and mailing list providers.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.


We use the information we collect to administer your account. We also use the information we collect to:

Provide, maintain, and improve our products and services;

Process transactions and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices;

Personalize and improve your experience on our Services;

Send you technical notices, security alerts, and support and administrative messages;

Respond to your comments and questions and provide customer service;

Communicate with you about products, services, and events offered by Littlebird and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);

Provide and administer our loyalty program;

Monitor and analyze trends, usage, and activities in connection with our Services;

Personalize the advertisements you see on third-party platforms and websites (for more information, see the Advertising and Analytics section below);

Personalize the advertisements you see when you use our Services based on information provided by our advertising partners;

Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;

Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Littlebird and others;

Debug to identify and repair errors in our Services;

Comply with our legal and financial obligations; and

Carry out any other purpose described to you at the time the information was collected.


We share personal information in the following circumstances or as otherwise described in this policy:

If you are a Guest, we share your personal information with the Parent that invited you to set up your account.

If you are a Parent, we share certain information you provide about you and your Child(ren) with the Guest(s) you invite to access your account. You can add and remove Guests from your account at any time.

We share personal information with vendors, service providers, and consultants that need access to personal information in order to perform services for us, such as companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, and marketing and advertising.

If you submit a product review or post content in another public area of our Services, we share this information with other registered users on our Services.

If you choose to use integrations we offer on our Services, such as sharing your location through our Google Maps integration, we may share certain information with the integration partners.

We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

We may share personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Littlebird, our users, the public, or others.

We share personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.

We may share personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

Personal information is shared between and among Littlebird and our current and future parents, affiliates, and subsidiaries and other companies under common control and ownership.

We share personal information with your consent or at your direction.

We also share aggregated or de-identified information that cannot reasonably be used to identify you.


We allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by Littlebird and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit or change your settings using the consent management tool on our Services.Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.

We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook and Instagram). As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.


This section of the Privacy Policy applies to information we collect about individuals under the age of 13 or the age where parental consent is required for use of the Service under applicable law (individually, a “Child,” and collectively, “Children”).

If we learn that we have collected a Child’s personal information without legally required parental consent, we will take steps to delete the information as soon as possible. Parents who have submitted their Child’s personal information to us and would like to have it deleted may contact us at

Collection, Use and Disclosure of Children’s Information

Under the United States Children’s Online Privacy Protection Act ("COPPA"), verifiable parental consent is needed to collect, use, or disclose personal information (e.g., full name and birthday) from Children under 13 years old.

Information Collected about Children

While we collect personal information about Children who use our Services from their Parent(s), Parents determine whether to use our Products to collect certain Product data directly from their Children. We obtain verifiable parental consent before collecting, using, or disclosing information from a Child. We collect the following information from children through our Products:

Activity Information: We collect information about Children’s activity on our Services, such as step count, movement, sleep patterns, temperature, and heartrate.

Location Information: In accordance with your device permissions, we may collect information about the precise location of your connected device (e.g., Littlebird) and any Child wearing the device. You may stop the collection of precise location information at any time (see the Your Choices section below for details).

Use and Sharing of Children’s Information

Once we obtain verifiable parental consent, we may use and share personal information collected from Children for the purposes described in Section 3. We do not sell Children’s personal information or use Children’s personal information to market or advertise to Children, nor do we permit third parties to do so.

We may provide aggregated and/or de-identified information to researchers or use or share it for other purposes not prohibited by law. A child will not be personally identified, nor will a child’s individual, disaggregated information be used as part of any such effort without the express written consent of the child’s parent.

Parental Rights

We collect verifiable consent from Parent(s) by engaging in a monetary transaction with a Parent to purchase our Products and through the creation of an account where the Parent consents to the collection of information from their designated children. Parents have certain rights with respect to our collection, use, retention, and disclosure of their Child’s information. This includes the right to review, update, or delete personal information about their Child, as well as to prohibit our sharing of personal information about their Child with certain third parties. Parents can exercise these rights by emailing requests directly to us at].  Please note that if a Parent requests deletion of his/her Child’s personal information or content, we may still retain certain information as required by law or for our legitimate business purposes as outlined in Section 10. Children and their Parents can learn more about the choices Users have with respect to their information here.


Littlebird is headquartered in the United States, and we have operations and service providers in the United States and other countries. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. If you are not comfortable with our processing of your data as described, please do not use our Services.


Account Information

You may access, update, and correct certain account information at any time by logging into your account, emailing us at . If you wish to delete your account, please contact us at, but note that we may retain certain information as required by law or for our legitimate business purposes.

Location Information

When you first launch any of our mobile apps that collect precise location information, you will be asked to consent to the app’s collection of this information. If you initially consent to our collection of such location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. You may also stop our collection of this location information by following the standard uninstall process to remove all of our mobile apps from your device. If you stop our collection of this location information, some features of our Services may no longer function properly.


Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

Communications Preferences

You may opt out of receiving text messages or promotional emails from Littlebird by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Mobile Push Notifications

With your consent, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.


If you have any questions about this Privacy Policy, please contact us at